BBC Urges Parents to Keep Reading.

Parents should continue reading with their children throughout primary school, urges a report.

Too many parents ditch the daily reading habit once their child reaches the age of seven, according to research for Oxford University Press.

Some 44% of 1,000 parents of 6- to 11-year-olds polled said they rarely or never read with their child after their seventh birthday.

Former primary head James Clements said reading for pleasure was "vital".

The report includes a series of tips for parents from Mr Clements on how to keep pupils engaged with reading throughout primary school.

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